In October, I wrote a brief summary of the strategy behind Fortnite’s shocking “black hole” event.Here is a quick summary of my thoughts on Fortnite’s Travis Scott live concert. That's why analyst Matthew Ball argued we should stop using the phrase "streaming wars" since this is more like a battle in a larger war: When the future of the world looked like picking from two dozen Netflixes, it made sense the average household would settle on only a few. Still a relaxed one year before launch. But she acknowledged that there are still questions around how many users will stick with the app once the trial period is over. It is, and always has been, easy to be skeptical of Quibi. For those unfamiliar, Quibi is a short-form video app that will cost $5 a month with ads, or $8 a month without them. What’s Next for Parler? Quibi, like many other streamers, has found itself in an unusual moment. When Quibi finally launched a few weeks ago, I wrote a piece about the finer details of the platform that skeptics seemed to ignore altogether. Matthew Ball said this on the most recent episode of the Recode Media podcast and it seems so incredibly on the money: The particularly terrifying piece of this when you take a look and try to understand how much headroom is left, Netflix said years ago that they thought the United States would saturate at 60-90 million. Even if Quibi doesn’t ultimately IPO or get acquired for huge returns for its backers, the capital invested in Quibi is used to license content from these very studios, and due to the company’s licensing agreements, they ultimately end up with the rights to that content in perpetuity. This is an unflattering quote from an executive, seemingly passing off all responsibility for an underwhelming launch. Tim Culpan on Taiwan, COVID, and Apple’s supply chain. It’s a media business. There are two different tiers: a $4.99 plan with ads and a $7.99 plan without ads. Kinsey Grant [00:05:23] There are also some smaller players out there that are maybe not considered part of the streaming wars narrative, something like Quibi. Matthew Ball, in his wonderful recent piece “Audio’s Opportunity and Who Will Capture It”, expresses this ‘unlock’ through the lens of the possible migration of spoken audio distribution from the legacy RSS format, to a novel, Spotify-owned format (bold added by me): Still, the longterm success of these streamers comes down to new content and keeping people engaged, according to analyst Matthew Ball. -- Will, as Matthew Ball suggested, TV distributors invoke force majeure clauses to renegotiate their "payments to ESPN?" In some ways, lower-than-anticipated initial adoption is actually a blessing for the company. Within weeks, Quibi announced that the functionality to cast content to TVs would be added in the next month, a relatively quick product improvement. As long as Quibi is able to show positive trends over the first year in market, it will likely be able to continue raising capital. Second, much of the criticism is coming from Silicon Valley tech types, who viewed raising $1.75 billion before launching a product and getting customer feedback as asinine. This article – Quibi versus the world – is worth reading. For technology companies, it most likely is! newsletter, increase in subscribers and customers respectively. Quibi’s leadership had always planned on making data-driven decisions post-launch, with Katzenberg commenting in an interview last June, “Until day one, every decision that we make around content will be driven by instinct. Launching at a time when people are looking for more entertainment might be just what Quibi needs right now. Quibi has already reportedly revised its first-year projections, which had expected 7 million subscribers and $250 million in subscriber revenue. But it quickly fell in rankings in the app store, none of the launch content has reached the cultural zeitgeist, and in a feisty interview with the New York Times last week, founder Jeffrey Katzenberg complained that the number of users did not meet expectations, saying, “It’s not up to what we wanted. But MasterClass did something different than Quibi: it took things step by step. It’s not close to what we wanted.” So, were the skeptics right? Has Come in Just 5 Years, Inside the Surprisingly Big Business of Spotify’s Secretive White-Noise Spammers. The app also didn’t allow sharing content to social media platforms like Twitter, Instagram, TikTok, Facebook, and Reddit at launch, but they are also in the process of remedying this gap, which should lead to increased earned media and organic customer acquisition. 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